About Sound Connection

Sound Connection Inc was formed in August of 1995 by Benjamin Larson, who was only 18 years old at the time. The business started in a 300 sq ft office with no installation facility and a dirt parking lot that was attached to 'Snoop-N-Save' (a general merchandise retail store). It was playfully nicknamed the Taj Mahal. Through outstanding customer service, product knowledge, a desire to become the premier vehicle enhancement facility in the Midwest, drive, determination, and most of all stubbornness to not fail the business began to rapidly outgrow the small office. In 1996 Sound Connection moved into a larger facility with a dingy two car bay just down the road (Sweet, we have bays)! After a few years at that location, and much more research, schooling, seminars, networking, lots of installations, and every penny reinvested into the business we moved into a building on Front Street in Downtown Brainerd in 2000. We occupied that location for 14 years and thousands of installations and clients. While there we continually reinvested in the business buying tools, test equipment, products, displays, writing operation manuals, learning better ways to run a business, networking with other professionals, collecting awards, hosting shows, and growing our business in general. We are now located not far from our original building but are very far from where we started in business. With numerous awards including national "Top 50 Mobile Electronics Retailer", "Top 100 Installer", and many dealer of the year awards we have finally made our original dream a reality by becoming the premier vehicle enhancement facility in the Midwest. We still work very hard every day to keep that dream a reality and to ensure all our customers, vendors, partners, and employees are treated with the very best care and respect.

In 2022, John Larson purchased Sound Connection Inc. from his brother, Benjamin Larson. John is proudly maintaining the culture, hard work and respect the he and Ben worked so hard at creating and growing together over the years. Thank you Ben for making your dream a reality and sharing it with all of us! Good luck and enjoy your next adventure!


Improving the quality of our customer's lives by making their everyday vehicles exciting, convenient, and safe. We do this through constantly evolving installation techniques, the latest in 12 volt technology, and a Friendly, educating and safe environment.